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ALC Company Profile

Company profile

               ALC was founded in 1992 as 3 small retail shops under the name “Hardware House” at Pantip, Pratunam. With the far-sight vision and hard working of K. Simon Lee, the founder of the company, Hardware House had rapidly grown along with the same pace of the continuously progress of Thai IT market. More products have been added to our portfolio. Therefore, we decided to also expand the business to wholesales area and decided to establish two companies to handle the different nature of business:

                      1. Import and distribution (wholesales business) handled by, Alliance & Link
                          Corporation Co., Ltd.
on July 8, 2004.
                      2. Branch shops (retail business) handled by Hardware House International Co.,
on July 9, 2004 which widely spread allover the country and is going to
                          be increased to 128 branch shops in the year 2011.


               ALC mainly focus on wholesales business. Our customers are retail dealers, private companies, institutions, government offices as well as government enterprises and modern trade group who are IT City, Carrefour and Lotus.


               Alliance & Link corporation Co., Ltd. import goods directly from the factories as well as supplied by their local offices / distributors in Thailand. The products we handle are:

                      1. As importer and authorized sole distributor in Thailand:
              - Creative, Verico, Ozaki, Silverstone, Targan, Manli, Case Logic, HP Accessory
                      2. As importer and authorized distributor in Thailand:
              - Western Digital, Asus, Logitech, PQI, Cooler Master, Kaspersky, Zyxel, Netgear

               Our vision is to be one of the leading suppliers in Thai IT Market with continual growth with wide-range products. Our staffs provide skillful service with honesty and unity in the whole organization which shall bring the mutual benefit to our organization, staffs, customers and our business suppliers.

               Our mission is not only to establish the business success but also to devote ourselves to supply high standardized products constantly with an honest after sales service that all customers, dealers and suppliers can trust. We will achieve ourselves to be the first choice when whoever has a demand on IT products.

At present

               At present Alliance & Link Corporation Co., Ltd. is located at 383, Soi Soonvijai 4 (Rama 9 Soi 13), Rama 9 Road, Bangkapi and Bangkok with the warehouse on Pattanakarn Road.

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